Friday, January 29, 2010
Lima Chamber Visit
During our third class, we were honored by the presence of the Director of the Lima Chamber of Commerce, Carlos Torres Rivarola, who traveled nearly 4,000 miles to help our class learn more about Peru, its economy (both formal and informal), and the industries where our partner companies operate.
The Lima Chamber of Commerce provides many resources to its member companies and we are pleased that they also help support GLOBASE. In the coming weeks, GLOBASE groups will be able to ask detailed questions to Peruvian business experts in their respective industries. Another step toward successful consulting projects.
We were also joined via teleconference by David Zegarra Huamanchumo, an Associate of the Lima Chamber, and experienced economist from Peru. He recounted the success stories of some Peruvian upstarts that have gained market share from MNC's. Grupo Gloria and Kola Real were experts at marketing to their target customers. They also diversified their product offerings and their geographic locations, which has driven their overwhelming success. Following his presentation, GLOBASE participants asked detailed questions regarding their specific partner companies and the industries in which they operate.
GLOBASE participants Jairo Ochoa and Felipe Rodriguez translated as our guests presented and answered students' questions. This was a real-life international experience in only week three of the program. A big thanks goes out to all who helped make this week a success.